Gucci Bloom by Gucci is a floral fragrance for women.
An explosion of white flowers, Gucci Bloom puts together some of the best blossoming notes with tuberose, Indian jasmine, honeysuckle at the heart of the fragrance, on a base of orris root, vanilla and sandalwood.
Artist Petra Collins and actresses Hari Nef and Dakota Johnson star in the campaign film playing in a colourful spring garden and dancing in a lake of petals. This is the first fragrance launched by Gucci’s creative director Alessandro Michele, who saw the scent as the means to visit a “colorful, wild and diverse” garden. The fragrance was followed by the green Gucci Bloom Acqua di Fiori in 2018.
Gucci Bloom was launched by Gucci in 2017.